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Key Highlights

  • 150+ hours of beginner to advanced digital marketing content
  • Hands-on practice with live campaigns and real industry tools
  • Learn SEO, Social Media, Google Ads, Analytics & more
  • Work on real client projects and create job-ready portfolios

Course Overview

The Digital Marketing course at Ambience Computer Education is designed to provide students with a complete understanding of modern online marketing techniques. From the fundamentals to advanced strategies, you will learn how brands grow using social media, SEO, paid ads, and analytics. The course focuses on practical training with real campaigns, hands-on tools, and industry-level project work. By the end, students will be able to create, manage, and optimize digital marketing strategies independently and build a strong professional portfolio.

Eligibility

The Digital Marketing course is open to all learners, including students, graduates, and working professionals who wish to build a career in online marketing. No prior experience is required, and even beginners can start easily. Basic computer and internet knowledge is helpful, but not mandatory. This course is ideal for anyone interested in marketing, freelancing, personal branding, or growing a business digitally.

Course Outline

Module 1: Fundamentals of Digital Marketing
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Marketing Objectives,Business and Competitive Analysis,Customer Engagement,Brand Development,Market Analysis

Module 2: Market Research
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Market Understanding,Buyer Person Development,Value Proposition Design,Research Techniques,Survey Development,Digital Marketing, Strategies.

Module 3: Quora Marketing
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What is Quora?,How is it Important for Marketing?,How to Use?

Module4: Graphic Designing with Canva
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What is Canva?How to Use?Create Post for Business,Create Reels for Business,Create Memes for Business

Module 5:Social Media Optimization(SMO)
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Facebook Page Optimization,Instagram Account Optimization,Linkedin Account Optimization,Meta Business Suite,Youtube Account Optimization

Module 6: Website Creation
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WordPress Basics,Website Fundamentals,WordPress Configuration,Theme and Design Customization,Content Management,Advanced Features and Tools

Module 7: Introduction to SEO
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SEO Fundamentals,Search Engines and SERPs,SEO Practices and Ethics,Keyword Essentials,Keyword Research Techniques,Advanced Keyword Analysis

Module 8: On-Page SEO
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On-Page SEO Basics, Meta Tag Optimization, Website Structure and Internal Linking, Content and SEO Integration, Avoiding Common SEO Mistakes, Comprehensive On-Page SEO Strategies, SEO Authority Factors.

Module 9: Technical SEO
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Technical SEO Fundamentals, Sitemap Implementation, Robots.txt and Access Control, Link and Redirection Management, Enhancing SEO with Meta Tags, Security and SEO, Optimizing Site Performance and Mobile Usability, Advanced SEO Tools and Extensions, Schema Markup: Implementation and Validation.

Module 10: Web Analytics & Monitoring
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Introduction to Google Search Console, Setup and Configuration of GSC, Sitemap Management in GSC, URL Inspection Techniques, Overview of Google Analytics, Setting Up Google Analytics, Advanced Reporting in Google Analytics, Introduction to Google Analytics 4, SEO Performance Reporting.

Module 11: Off-Page SEO & Reporting
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Off-Page SEO Basics, Understanding Backlinks, Backlink Types, Backlink Acquisition Strategies, Content Submission Techniques, Link Building Best Practices, The Importance of Site Audits, Conducting Site Audits, Technical SEO Audits.

Module 12: Content Marketing
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Introduction to Content Marketing, Benefits of Content Marketing, Types of Content Marketing, Content Marketing Funnel: TOFU, MOFU, BOFU, Audience Research and Strategy, Copywriting vs. Content Writing, Role of Copywriting in Marketing, Effective Copywriting Techniques.

Module 13: Influencer Marketing
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Introduction to Influencer Marketing, Benefits of Influencer Marketing for Brands, Successful Influencer Marketing Campaigns, Connecting with the Right Influencers, Influencer Marketing Platforms, Strategies for Paid Promotions, Gifts, and Giveaways, Brand Ambassadors and Affiliate Programs, Influencer Campaign Strategy and Setup.

Module 14: Introduction to Meta Ads
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Performance Marketing Basics, Platform Types for Marketing, Competitor Analysis in Marketing, Platform Selection: B2B, B2C, D2C, Meta Ads Introduction, Facebook Page Creation and Boosting, Ads Manager & Ads Library Features, Campaign Structure and Objectives, Budgeting, Scheduling, and Detailed Targeting.

Module 15: Meta Ads Campaign
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Ad Placement Strategies, Creating AI-Powered Ad Mockups, Campaign Budget Optimization Benefits, A/B Testing and Dynamic Creatives, Brand Safety and Suitability, Insights Setting Up Brand Awareness Campaigns, Ad Placement Types: Advantage+ & Manual, Facebook Engagement and Conversion Strategies, Lead Generation: Ads, Forms, and Auto Chat Features.

Module 16: Meta Ads Conversion Tracking
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Setting Up Facebook Business and Ads Manager, Facebook Pixel Setup and Manual Installation, Pixel Integration: GTM and Plugins, Live Pixel Tracking via Chrome Extension, Pixel Reporting and Troubleshooting Techniques, Advanced Pixel Integration through Partners, Conversion API Setup with GTM, Custom and Lookalike Audience Creation, Utilizing Custom Conversion Audiences.

Module 17: Meta Ads Reporting
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Understanding Catalogues and Their Types, Creating E-commerce Catalogues, Introduction to Collection Ads, Campaign Performance Analysis, Optimizing Campaigns Effectively, Ad Automation Techniques, Rule and Creative Automation Platforms, Executing Campaigns on Meta, Managing Instagram Campaigns.

Module 18: Google Search Ads
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SEM Marketing Basics, Google Ads: Overview and Benefits, Google Ads Formats Explained, Smart Campaigns Introduction, Ad Objectives and Bidding Strategies, Setting Up Search Ads, Keywords in SEM: Importance and Types, Keyword Research Tools (Google Keyword Planner), Using Negative Keywords Effectively.

Module 19: Google Display Ads
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Ad Rotation Strategies, Ad Scheduling Best Practices, Dynamic Search Ads: Settings and Case Studies, Crafting Search Ad Copies with AI, Ad Extensions: Sitelink, App, Call, Callout, Location, Price, Display Campaigns: Setup Guide, Targeting Options: Placement, Topics, Demographics.

Module 20: Google Video Ads & Conversion Tracking
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Video Campaign Goals and Subtypes, Video Ads Network and Frequency Capping, YouTube Ads Bid Strategies, Ad Scheduling for Video Campaigns, Creating Video Ad Sequences, Storytelling with Video Ads, Conversion Actions: Setup and Integration, GTM for Conversion Tracking, Using Conversion Linker Effectively.

Module 21: Google Shopping Ads & Retargeting
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Remarketing in Google Ads: Overview and Benefits, Audience Manager and List Creation, Linking GA4 with Google Ads, Implementing Remarketing Audiences in Campaigns, Shopping Ads Setup with Google Merchant Centre, Product Listing and Linking Merchant Centre, Performance Max Campaign: Setup and Advantages, Demand Campaign Configuration.

Module 22: Email, WhatsApp Marketing & Automation
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Introduction to Email Marketing and Its Benefits, Growing and Managing Email Lists, Crafting Effective Email Campaigns and Strategies, Creating Impactful Email Content, Email Marketing Analytics and Optimization, Overview of WhatsApp Marketing and Strategies, Integrating WhatsApp with Other Marketing Channels, Analytics, Optimization, and Compliance in WhatsApp Marketing, Marketing Automation: Tools, Workflows, and Importance.

Module 23: Freelancing
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Getting Started with Freelancing, Freelancer Profile Creation and Optimization, Finding Your Niche and Domain in Freelancing, Client Outreach and Lead Nurturing, Freelance Platforms, Proposals, and Portfolio Building, Project Pricing, Time Management, and Billing.

Module 24: Dropshipping & Affiliate Marketing
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Concept of Affiliate Marketing, Affiliate Marketing with Amazon, Concept of Dropshipping, Shopify.

Module 25: Chat GPT & AI Tools
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Creating Landing Page Copies with AI Tools, Developing Marketing Strategies Using AI (ChatGPT and Others), Email Marketing Content Creation with AI, Social Media Content Writing Powered by AI Tools, Crafting Effective Ad Copies Using AI, Generating SEO-Optimized Content with AI Assistance, Building Marketing Funnels with AI Tools, Writing High-Quality Blog Posts Using AI.

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Meet Our Trainer

Mr. Sitaram Sir, Director of Ambience Computer Education, is an expert digital marketer with strong experience in building effective online strategies for brands and businesses. His deep knowledge of SEO, social media marketing, Google ads, and content strategy helps students understand how real digital campaigns work in today’s competitive world.
Known for his clear teaching style and real-time project guidance, he ensures every learner gains practical skills and confidence to run successful digital marketing campaigns. His dedication, industry-focused approach, and passion for student growth make him one of the most respected trainers in the field.

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Frequently Asked Questions

Duration of the Course is

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This Course Duration is 1 year (12 Months).

Are Online Classes available?

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No, Online Classes are not available.

What is Course Batch Timing?

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There are flexble timing, The institute Opening time - 8:00 AM to 12:00 PM (Morning Batch) and 04:00 PM to 09:00 PM (Evening Batch).

Daily Class Duration

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1 hour per day

Is there class on weekend?

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No, Weekend classes are not available. classes are conducted only on Monday to Friday.

Class study Meterials are available.

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Yes, high Quality Study meterials are available from beginners to Advance level.