1. What is Digital Marketing?
Digital marketing means promoting any business or product using the internet. It includes social media, search engines, websites, email and online content.
When a shop puts advertisement on Facebook or a company runs a campaign on Google, it is called digital marketing.
2. Traditional vs Digital Marketing
Difference in simple points:
- Traditional: Newspaper, TV, Posters, Flyers
- Digital: Google Ads, Instagram, YouTube, Websites
Digital marketing reaches the right audience faster using data and interest targeting.
3. Main Components of Digital Marketing
3.1 Search Engine Optimization (SEO)
Improving website ranking on Google to get free traffic.
3.2 Social Media Marketing (SMM)
Promoting products on Instagram, Facebook, YouTube etc.
3.3 Search Engine Marketing (SEM)
Paid ads on Google to appear on top in searches.
3.4 Content Marketing
Using posts, blogs, videos and reels to attract audience.
3.5 Email Marketing
Sending useful message or offer directly to inbox.
3.6 Analytics and Reporting
Checking results of campaigns and improving performance.
4. Skills required to learn Digital Marketing
- Basic computer and internet usage
- Simple English for content writing
- Understanding social media platforms
- Creative thinking for campaigns
5. Real life use cases
Digital marketing is used in:
- Schools and coaching institutes to increase admissions
- Shops and businesses to reach new customers
- Startups to promote new products
- YouTubers and influencers for audience growth
- Hotels, gyms and salons for local promotion