Digital Marketing Program

Digital Marketing Course at Ambience Computer Education, South Delhi

The Digital Marketing course is designed to provide students with an in-depth understanding of the fundamentals and advanced strategies involved in the digital marketing landscape. This comprehensive program covers various aspects of online marketing, including website optimization, search engine optimization (SEO), social media marketing (SMM), email marketing, online advertising, and more. Students will also learn how to leverage data analytics and marketing automation tools to enhance campaign performance and drive business growth. Through practical, hands-on projects and case studies, students will gain valuable experience in creating and executing digital marketing campaigns. The course will empower learners to effectively use digital channels to reach and engage target audiences, increase brand visibility, and boost ROI (Return on Investment).

Course Highlights

• Course Duration: 06 Months (Weekend and Weekday Batches Available)
• Mode of Training: Classroom Program
• Skill Level: Beginner to Advanced
• Certification: Industry-Recognized Certificate on Completion

What You Will Learn

Module 1: Introduction to Digital Marketing

Overview of Digital Marketing

• Definition and Importance of Digital Marketing
• Traditional vs. Digital Marketing
• Key Concepts: Online Marketing, Internet, and Digital Media
• Benefits of Digital Marketing
• The Role of Digital Marketing in Business Growth

Module 2: Website Planning & Creation

Basics of Website Development

• Understanding Website Structure
• Introduction to Web Development Tools
• Content Management Systems (WordPress, Joomla)

3. React.js

• JSX and Component-Based Architecture
• State Management with Redux
• Hooks and Functional Components

User Experience (UX) Design

• Importance of User Experience
• Designing a User-Friendly Website

Conversion Rate Optimization (CRO)

• Understanding CRO
• Techniques to Improve Website Conversions

Module 3: Search Engine Optimization (SEO)

Introduction to SEO

• Importance of SEO in Digital Marketing
• On-Page and Off-Page SEO

Keyword Research

• Using Tools for Keyword Research (Google Keyword Planner, SEMrush, etc.)
• Types of Keywords: Short-tail vs. Long-tail Keywords

SEO Techniques

• On-Page SEO: Title Tags, Meta Descriptions, Alt Text, URL Structure
• Off-Page SEO: Link Building, Social Bookmarking, Guest Blogging

Local SEO

• Google My Business
• Local Search Optimization

Module 4: Social Media Marketing (SMM)

Introduction to Social Media Marketing

• Popular Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
• Understanding Algorithms of Social Media Platforms

Social Media Strategies

• Creating Effective Social Media Campaigns
• Organic vs. Paid Social Media Strategies

Content Planning & Scheduling

• Tools for Content Management: Hootsuite, Buffer, etc.
• Best Practices for Posting and Engagement

Social Media Advertising

• Facebook Ads, Instagram Ads, LinkedIn Ads, etc..
• Setting Up Campaigns and Targeting

Module 5: Pay-Per-Click (PPC) Advertising

Google Ads

• Introduction to Google Ads
• Understanding Google AdWords Campaigns
• Keyword Targeting & Bid Strategies
• Setting up Google Search & Display Ads

Facebook & Instagram Ads

• Setting Up Ads on Facebook & Instagram
• Audience Targeting and Retargeting
• Creating Effective Ad Creatives and Copywriting

Analyzing PPC Campaign Performance

• Key Metrics: CTR, CPC, CPA
• Tools for Analyzing Ad Performance

Module 6: Content Marketing

Introduction to Content Marketings

• Importance of Content in Digital Marketing
• Types of Content: Blogs, Videos, Infographics, etc.
• Content Strategy and Planning

Content Creation Tools

• Writing SEO-Friendly Content
• Graphic Designing Tools: Canva, Adobe Spark, etc.

Content Distribution and Promotion

• Best Practices for Sharing Content on Various Platforms
• Content Marketing Automation

Module 7: Email Marketing

Introduction to Email Marketing

• Importance of Email Marketing in Digital Strategy
• Building an Email List
• Email Campaign Types: Newsletters, Offers, etc.

Email Marketing Tools

• Using Tools like Mailchimp, Constant Contact, etc.
• Designing Effective Email Campaigns

Email Campaign Optimization

• A/B Testing for Emails
• Analyzing Open Rates, CTR, and Engagement

Module 8: Affiliate Marketing

Introduction to Affiliate Marketing

• How Affiliate Marketing Works
• Finding and Partnering with Affiliates

Tracking Affiliate Sales

• Setting Up Affiliate Programs
• Using Tools for Affiliate Marketing Management (ShareASale, CJ Affiliate)

Commission Structures and Payments

Module 9: Online Reputation Management (ORM)

Importance of Online Reputation

• Understanding Online Reviews & Feedbacky
• Monitoring and Managing Online Reputation

Strategies for ORM

• Managing Negative Reviews
• Building and Maintaining Positive Brand Image

Module 10: Analytics and Reporting

Google Analytics

• Setting Up Google Analytics
• Tracking Traffic, Behavior, and Conversions
• Understanding Reports: Audience, Acquisition, Behaviors

Social Media Analytics

• Analyzing Social Media Metrics
• Using Insights from Facebook, Instagram, etc., for Improvement

Module 11: Mobile Marketing

Introduction to Mobile Marketing

• Mobile Website Optimization
• Mobile Apps and Their Role in Marketing

SMS and Push Notifications

• Strategies for SMS Marketing
• Using Push Notifications Effectively

Module 12: Digital Marketing Strategy & Planning

Developing a Digital Marketing Strategy

• Understanding Business Objectives
• Defining Target Audience
• Setting SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)

Creating a Digital Marketing Plan

• Budgeting and Resource Allocation
• Monitoring and Optimizing Campaigns

Module 13: Emerging Trends in Digital Marketing

Artificial Intelligence (AI) in Marketing

• Chatbots, Personalization, and AI-based Analytics

Voice Search Optimization

• Importance of Voice Search in Digital Marketing
• Importance of Voice Search in Digital Marketing

Influencer Marketing

• Working with Influencers for Brand Promotion

Why Choose Ambience Computer Education?

• Experienced Faculty: Learn from seasoned digital marketing professionals with real industry experience.
• Practical Campaigns: Work on live campaigns to gain hands-on experience with SEO, SEM, Social Media, and more.
• Modern Tools & Labs: Get trained using the latest digital marketing tools like Google Ads, Analytics, Meta Ads, and more.
• Placement Assistance: Receive expert career guidance and support to land top roles in leading marketing agencies and companies.

Who Should Enroll?

• Students aspiring to start a career in web development.
• Professionals looking to upskill and stay competitive in the tech industry.
• Entrepreneurs aiming to develop their own web-based solutions.

Key Benefits of the MERN Stack Course

• Aspiring students who want to kickstart a career in the fast-growing field of Digital Marketing.
• Working professionals seeking to enhance their digital skills and boost career growth.
• Entrepreneurs looking to scale their business through powerful online marketing techniques.
• Freelancers and content creators aiming to expand their reach and monetize their digital presence.

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